Logo System: MTV.com

Every once in a while I get a change to touch a brand that is so massive in it's influence that it absorbs any style one might bring to it, so much so that in the end one is actually designing a label of for an era rather than a label for a product. 

At the time (1999) MTV was moving their online brand (MTV Online) closer into the on air brand, so the "Online" bit was dropped and ".com" was added on, eventually after my time at MTV the MTV.com finally got the official "M" logo and the web site finally came home. 

Here you see the 4 distinct logos, each designed to be read and reproduced at a specific size. I have to thank master designer and artist Steve Robinson for the actual final typography.

Eboy on MTV.com

Eboy created several siminal 8 bit animated logos, as well as cool web games for the MTV site back in the 1990's when it was called MTV Online. This a was nice feather in my cap because Eboy wasn't yet a international hit--I'm very happy that I got a chance to get them on MTV's web site. Thanks Eboys!

MTV Webeo 2000

The "Webeo", the world's first web based interactive music video was invented by Kim Morgan for MTV.com. I was lucky enough to be the creative director for this series. Kim and I had a great time pairing up film and music video directors, with web designers, interactive visionaries, visual artists, avatars, cartoonists, animators, and a to die for group of A-list music talent including Bjork, Smashing Pumpkins, Busta Rhymes, Moby and others. It was a major victory to co-create such electric moments.