Friday, June 27, 2008

Logo System:

Every once in a while I get a change to touch a brand that is so massive in it's influence that it absorbs any style one might bring to it, so much so that in the end one is actually designing a label of for an era rather than a label for a product. 

At the time (1999) MTV was moving their online brand (MTV Online) closer into the on air brand, so the "Online" bit was dropped and ".com" was added on, eventually after my time at MTV the finally got the official "M" logo and the web site finally came home. 

Here you see the 4 distinct logos, each designed to be read and reproduced at a specific size. I have to thank master designer and artist Steve Robinson for the actual final typography.

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